Olive & WildOlive & Wild launched as a premium outdoor living brand with no existing audience, content or visual identity. Working as Creative Lead, I partnered with the founders to develop a lifestyle-led launch campaign, planning and producing six shoots across garden, beach and studio locations. From creative concept and shot planning to directing production and delivering multi-channel assets, the project created a complete content library that established the brand's premium positioning across web, social, paid media and e-commerce.
The Challenge
Launching a new brand meant building trust, recognition and a premium identity from the ground up, all within a limited production budget. The creative approach shifted the focus away from the product itself, instead telling a story of family, connection and time spent together. Careful planning, efficient production and versatile content capture ensured every shoot delivered a wide range of assets that could support the launch and ongoing marketing activity.