Creator & Performance ContentAlongside my production work, I've partnered with 50+ consumer brands to create performance-focused content designed for paid social. Working across beauty, lifestyle, hospitality, wellness and retail, I take projects from creative brief to final delivery; writing scripts, developing concepts, filming and editing authentic, platform-native content that balances creativity with commercial objectives.
The Challenge
Performance content needs to stop the scroll, build trust and drive action, all while feeling authentic to the platform. Working from client briefs, I developed creative concepts, scripts and shot plans that translated brand messaging into engaging, platform-native content designed for paid social and adaptable across multiple channels.
AquaPlanet
Produced lifestyle-led content across multiple outdoor locations, requiring careful planning around weather, public spaces and changing environments while maintaining a polished, authentic feel throughout the campaign.
Use Clip
Won a competitive creative pitch to produce launch content for the platform itself, demonstrating my ability to interpret a brief, develop a creative concept and deliver content aligned with the client's vision.
Ancient + Brave
Approached directly by the brand to create content across three product campaigns, reflecting confidence in both my creative approach and production quality without the need for outbound pitching.
People’s Postcode Lottery
Delivered multiple paid campaigns over an ongoing relationship, demonstrating consistency, reliability and the ability to create content that met evolving campaign requirements.
Lifestyle & Hospitality
Alongside paid collaborations, I proactively create destination and hospitality content to expand my portfolio and demonstrate versatility. A travel-focused video produced at RIU Palace Tikida Taghazout in Morocco performed strongly on TikTok organically, while lifestyle content created for Moonshine Saloon and Fairgame showcases my ability to capture engaging, experience-led content that aligns with hospitality and leisure brands.