Beards & DaisiesBeards & Daisies required a consistent stream of high-quality content to support e-commerce, social media and paid campaigns. As Content Producer, I planned and directed educational, lifestyle and UGC-style content designed to inspire confidence in plant ownership. Using SEO research and customer insights, I developed concepts, shot lists and production plans that resulted in a versatile content library spanning product photography, styling tutorials, plant care videos and social-first creative.
The Challenge
Customers needed more than product imagery, they needed guidance and reassurance when choosing, styling and caring for their plants. The challenge was to create engaging, educational content that answered common customer questions while maximising output from each production day. By carefully planning content capture, directing presenters and identifying opportunities for additional social-first assets on set, every shoot delivered a diverse range of content that could be repurposed across the website, paid social and organic channels.